Sr Business Insights Analyst

CREATIVITY IS OUR SUPERPOWER It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

JOB SUMMARY

The Sr. Business Analytics & Insights role builds and orchestrates LATAM's analytics and data ecosystem—focused on Mexico and Brazil—developing tools that enable data-driven decision-making. It leads the design, evolution, and governance of models and dashboards that deliver end-to-end visibility across sell-in, sell-out, market share, consumption, and forecasting; proactively surfaces short- and long-term risks and opportunities; and turns evidence into clear, actionable recommendations for commercial and planning teams. 

The role requires strong analytical and strategic thinking, data storytelling and executive communication, stakeholder influence and cross-functional collaboration, rigor in data governance and quality, structured problem solving and prioritization, project leadership and change adoption, agility and results orientation.

RESPONSIBILITIES

•Generate decision-grade insights and deliver executive storytelling that turns findings on demand, sales growth, discount health, and profitability into clear, actionable recommendations for leadership and stakeholders.

•Lead end-to-end projects that improve processes and automate workflows, applying agile practices and driving adoption through training and change management.

•Drive comprehensive commercial analytics across sell-in/sell-out, SOM/market share, pricing and discount post-mortems; build RECO discount simulators and develop consumption/forecast models and scenarios.

•Produce ad-hoc analyses and reports that surface relevant information and craft a compelling retail story to win with our brands.

•Engineer, own, and continuously improve analytics tools and data assets (e.g., Tableau, Google BigQuery/Cloud, IBM Cognos, Alteryx, Dataprep, ThoughtSpot, Microsoft 365), developing tools that enable data-driven decision-making and ensuring performance, consistency, and user experience.

•Establish and enforce data-governance and quality standards—definitions, lineage, controls, and remediationpartnering with IT and data owners to safeguard integrity, availability, and protection.

•Collaborate cross-functionally with Marketing, Sales, Business Planning, Business Process, Demand Planning, Finance, and IT; liaise with external agencies and global teams (US, UK, IT-India); foster strong relationships with the regional Insights team and peers across countries to share successful business cases.

•Uphold corporate compliance and information-security requirements, protecting confidential and client B2B data.

QUALIFICATIONS

• Bachelor's Degree Bachelor’s degree in Business Analytics, Engineering, Finance, Actuarial Science, Business, or related fields.
• 5-7 years of experience in Business Intelligence/Business Analytics/Commercial Planning or related roles.
• Background in toys, technology, or retail (combination preferred). Regional experience in matrix organizations (MX/BR).
• A similar position in an international FMCG firm is considered a plus.
• Strong analysis and problem-solving skills.
• Able to analyze data and provide innovative solutions and actions.
• Advanced storytelling and strong executive communication.
• Dealing with ambiguity & resilience.
• Organizational skills, attention to detail & adaptability.
• Ability to work and communicate with stakeholders at different levels of the organization.
• Results oriented, winning mentality, competitive, strong will to succeed.
• SQL (advanced).
• Data & BI: Tableau; Google BigQuery & Google Cloud; IBM Cognos; Alteryx; Dataprep; ThoughtSpot; Microsoft 365
• Data Governance (advanced); Data Quality (intermediate, preferred).
• Excel (advanced) with macros, Power Query, Power Pivot.
• Agile methods (Scrum/Kanban, preferred)
• Generative AI (intermediate, preferred)
• Python (Nice to have)
• Fluent in Spanish & English.
• GCP (Google Cloud)
• Tableau

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
   

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.