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Associate Manager Global Brand Marketing

East Aurora, New York

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Posting Title Associate Manager Global Brand Marketing Requisition Number 190023 Location East Aurora, New York Zip Code 14052-1884 Job Category Marketing

Mattel is a global, purpose-driven company that helps children learn and develop through play. By inspiring wonder in the next generation, Mattel is committed to shaping a brighter tomorrow, with play experiences that capture kids’ hearts, open their minds and unlock their potential through play. With worldwide net sales of more than $5.5B, a workforce in 40 countries, and products sold in over 150 nations, Mattel is a Fortune 500, multinational design, marketing and manufacturing powerhouse.


At Mattel, we inspire wonder in the next generation to shape a brighter tomorrow. We create the experiences that capture kids’ hearts, open their minds and unlock their potential through play. By fostering a culture of entrepreneurialism, we encourage everyone to channel their inner garage spirit, challenge the status quo and let kids inspire endless creativity. We balance speed and agility with having fun, winning together, and achieving bold goals. All this, in a respectful environment where we celebrate every voice, everywhere!

Fisher-Price®, the most trusted name in quality toys, has been helping to make childhood special for generations. As one of the world’s leading manufacturers of babygear, infant and preschool toys, Fisher-Price believes deeply in the Power of Play as the way children learn best. In fact, it’s our guiding principle. Everything we do is designed to inspire a child’s development, and our employees are passionate about our work. We thrive in a friendly, fast-paced environment, where creativity and teamwork are at the core of our unique culture and we’re focusing on innovation in all we do to bring out the full potential of children around the world. So come play with us!


Your Impact:

Job Responsibilities:

  • Works in coordination with Brand Lead on the day to day management of an assigned category of business.

  • Responsible for the creation of global brand-building activities and development of global marketing tools in conjunction with cross-divisional counterparts, including brand and product advertising, and development of content with internal and external groups.

  • Liaise with cross-functional partners (design, content design, engineering, packaging) throughout the global product development process in coordination with respective cross-divisional brand teams.

  • Responsible for the product development lifecycle; track and monitor production dates, ship dates and work with operations to monitor subsidiaries dates to make sure deadlines are met.

  • Develop and maintain effective relationships with partners, licensors and subsidiaries.

  • Independently completes consumer and competitive research projects; Provides strategic recommendations that support brand development

  • Collaborate with global subsidiaries to address global needs and market feedback; support global information needs.

  • Responsible for presentation of assigned category of business to internal management and global subsidiaries

  • Support US commercial business activities, which includes line selection, price setting, P&L management, and close coordination with sales and customer marketing on key marketing programs and promotions.

  • Some travel required

You have:

  • Bachelor's degree in Marketing/Business or related (or equivalent); MBA preferred.

  • 5-7 years of similar consumer product marketing experience (or MBA with 3-5 years experience).

  • Product Development experience preferred


  • Excellent interpersonal skills and ability to work effectively with individuals at all levels.

  • Strong organizational skills as well as strong communication skills (written and verbal).

  • Ability to handle a high volume of work while maintaining accuracy and attention to detail.

  • Computer proficiency: MS Excel, Word, Outlook, PowerPoint.

  • Must be a self-starter with a proactive approach to work.

  • Ability to work independently as well as be a team player.

  • Ability to prioritize work in order to meet important deadlines.

  • Strong analytical skills

  • Strong strategic thinking skills

  • Solid presentation skills.

  • Excellent follow up skills.

In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

Mattel is an Affirmative Action/Equal Opportunity Employer

minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity

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