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Associate Manager Global Brand Marketing

East Aurora, New York

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Posting Title Associate Manager Global Brand Marketing Requisition Number 191293 Location East Aurora, New York Zip Code 14052-1884 Job Category Marketing


Fisher Price is hiring TWO positions for the Associate Marketing Managers!

Your Impact:

Job Responsibilities:

  • Works in coordination with Brand Lead on the day to day management of an assigned category of business.

  • Responsible for the creation of global brand-building activities and development of global marketing tools in conjunction with cross-divisional counterparts, including brand and product advertising, and development of content with internal and external groups.

  • Liaise with cross-functional partners (design, content design, engineering, packaging) throughout the global product development process in coordination with respective cross-divisional brand teams.

  • Responsible for the product development lifecycle; track and monitor production dates, ship dates and work with operations to monitor subsidiaries dates to make sure deadlines are met.

  • Develop and maintain effective relationships with partners, licensors and subsidiaries.

  • Independently completes consumer and competitive research projects; Provides strategic recommendations that support brand development

  • Collaborate with global subsidiaries to address global needs and market feedback; support global information needs

Experience, Education & Skills:

You have:

  • Bachelor's degree in Marketing/Business or related (or equivalent); MBA preferred.

  • 3-5 years of similar consumer product marketing experience (or MBA with 1-2 years experience).

  • Product Development experience preferred


  • Excellent interpersonal skills and ability to work effectively with individuals at all levels.

  • Strong organizational skills as well as strong communication skills (written and verbal).

  • Ability to handle a high volume of work while maintaining accuracy and attention to detail.

  • Computer proficiency: MS Excel, Word, Outlook, PowerPoint.

  • Must be a self-starter with a proactive approach to work.

  • Ability to work independently as well as be a team player.

  • Ability to prioritize work in order to meet important deadlines.

  • Strong analytical skills

  • Strong strategic thinking skills

  • Solid presentation skills.

  • Excellent follow up skills.


Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
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Mattel is an Affirmative Action/Equal Opportunity Employer
(minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity)

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