Skip to main content

Search Jobs

We're looking for people who are up for the challenge of honoring a seventy-five year legacy by making their own mark in new frontiers. If being part of a remarkable transformation energizes you, you're in the right place. We need pioneers, inventors, designers and entrepreneurs of all kinds.

Product Designer - Little People

East Aurora, New York

Please turn off any pop up blockers before clicking apply now

Posting Title Product Designer - Little People Requisition Number 212515 Company Fisher-Price, Inc. Location East Aurora, New York Address 636 Girard Avenue Zip Code 14052-1884 Job Category Design

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team: 

The Little People team is a multi-functional team that develops figures, playsets and vehicles for the world of Little People figures. The Little People line is divided into multiple segments: the core which focuses on product inspired by the world around us; a licensed based line that combines relevant properties (e.g. Batman, Disney Princess, Barbie, etc.) with toddler playset play patterns, and Little People Collector which targets the adult collector.  We work in a collaborative, cross functional team environment with a wide range of disciplines, including design, marketing, play lab, graphics, communications, packaging, model services and a variety of engineering functions. Expect a design led, consumer centric and iterative development process for all products within the line.


The Opportunity: 

Mattel is currently seeking an industrial / Toy designer to join the Fisher-Price Little People team. This position is part of a cross functional team focusing on the Core & Licensed Little People lines. This designer will be designing the Little People playset, vehicles and figures with a focus on ideation and conceptualization, play-pattern development and defining pre-engineering functional specs.  Working closely and collaboratively with cross-functional team members throughout the total product development process.  The Little People team is based in East Aurora, NY.  This position is located in East Aurora and requires onsite collaboration, physical prototype development and participation in onsite observational research.  This position reports to the Sr. Manager of LP Design.

Mattel is currently seeking an industrial / toy designer to join the Fisher-Price Little People team based in East Aurora, NY. This team member would be part of a group of designers focusing on playsets, vehicles, and figures. This designer would create a variety of products in collaboration with a cross-functional team. Little People designs will be based on trends and consumer feedback to meet the expectations of parents as they journey into the role of parents of toddlers. This position reports to the Sr. Manager of Little People Design. 


What Your Impact Will Be:  

  • Ability to design creatively within parameters of an established line and manufacturability
  • Proficiency in Adobe Creative Suite, with a focus on Photoshop and Illustrator, and 2D creative programs
  • Proficiency in Microsoft Office
  •  Can demonstrate a high level of 3D digital modeling capabilities as well as digital rendering skills.
  • Proficiency in communicating in 2D while interpreting and analyzing 3D files
  • Portfolio demonstrating strong design excellence, forward visual thinking and superior problem solving
  • An innovative, creative and prolific mindset to envision the possibilities and “what-ifs”, with a fresh new perspective.
  • Skill in brainstorming and ideation with strong sketching and rendering skills.
  • Passion/knowledge of current cultural, design and entertainment as well as trends in fashion and toys.
  • Ability to handle a high volume of work while maintaining quality and attention to detail.
  • You are respectful of, yet unburdened by, legacy and existing norms.
  • Communication skills to convey confidence, ease and enthusiasm when communicating with a variety of audiences. You communicate clearly, concisely, and with impact, using the right formats and methods to promote a free flow of information.
  • Speed and can act decisively and with a strong sense of urgency. You find ways to achieve business objectives more quickly and effectively. You are able to remove barriers to speed to make Fisher-Price and Mattel a more nimble business and organization.
  • Strong written and verbal communication and interpersonal skills with ability to work effectively with people at all levels and across a global organization
  • Strong organizational, time management and prioritizing skills with the ability to juggle multiple projects and meet deadlines.
  • Self-starter with a proactive approach to work and the ability to work independently.

What We’re Looking For: 

  • 2 years previous toy design experience (newborn/baby toy design experience highly preferred).
  • Experience with Children’s Consumer Products is preferred.
  • Knowledge of 3D modeling programs such as Solidworks or Rhino is a must.
  • Knowledge of material and manufacturing process, specifically plastics and soft goods highly preferred
  • Understanding of features in the consumer electronics industry and their influence in the toy industry a plus.

**Portfolio/work samples must be included in order to be considered.**

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

·       We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

·       We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

·       We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.


Visit us at and


Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

AA/EEO and Accessibility Commitment

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Mattel aims to make its Careers website accessible. It is Mattel’s Policy to provide reasonable accommodations to people with disabilities as required by law. If you’re interested in applying for employment with Mattel, and need assistance with this online system at any point during the application, screening or selection process, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: It is Mattel's Policy to consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, social origin, age, marital status, veteran and protected veteran status, disability, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, genetic information, gender, gender identity or expression, or any other basis protected by applicable law. Mattel has also developed an Affirmative Action Program in compliance with federal regulations and to enhance Mattel's objectives of equal access to opportunities at all levels of employment.