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Sr. Web Analyst (Ecommerce)

El Segundo, California

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Posting Title Sr. Web Analyst (Ecommerce) Requisition Number 200386 Location El Segundo, California Zip Code 90245 Job Category Digital, Marketing, Web Design
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create wonder and inspire dreams of epic proportions. It’s a big task, and we’re here because we’re up to the challenge. Are you?

The Opportunity:
This position will report to the Director of Ecommerce and provide leadership in defining and executing all aspects of web analytics, including tag management and data layer, maintaining high data quality and defining/executing analysis projects. In addition, this role will provide insight into the performance of all American Girl websites (Shop, Play, etc), web initiatives, and marketing programs to enable fact-based decision making by our business partners.

What Your Impact Will Be:
  • Ad-hoc reporting and analysis
  • Standard reporting, scorecards, and dashboards
  • Key Performance Indicator (KPI) development, tagging strategy, and data quality, including data layer, management and monitoring
  • Test design and backend analysis


What We're Looking For:
  • Bachelor’s degree in Marketing or quantitative discipline (mathematics, statistics, etc)
  • 2-3 years of experience in web data analysis in a multi-channel marketing environment a must
  • Experience with web analytics tools required; Adobe Analytics and Google Analytics experience preferred
  • Experience with web merchandising
  • Advanced knowledge of Microsoft Word, Excel, and PowerPoint required
  • Knowledge of SAS, SQL and/or Cognos preferred
  • Knowledge of internal site search tools such as Adobe Search and Promote preferred
  • Knowledge of how a data layer works a plus


What It’s Like to Work Here:

Mattel is passionate about our employee experience, which is built on community, opportunity and purpose. Our employees are at their best when they’re recognized, rewarded, and empowered to drive their own Mattel journey – that’s why we offer flexible work schedules, unlimited paid time off for exempt employees, a generous holiday schedule, and a competitive compensation and benefits package. Depending on location, we also provide on-site resources like childcare and a fitness center to help seamlessly integrate work and life. There are endless opportunities to grow here, with a strong focus on career development, open access to senior leadership, and on-site and online training. Employees often say the best part of working at Mattel is the people, and we build our community through employee resource groups, clubs, leagues and activities that allow you to bring the “whole you” to work. We’re a family-friendly, inclusive, purpose-driven company that provides ample time and unique opportunities to give back to the communities in which we work and play. Our employees embody our WONDER values and are ready to put them into action every day.


Who We Are:
Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer
(minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity)

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