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Associate Manager, Global Brand Marketing

El Segundo, California

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Posting Title Associate Manager, Global Brand Marketing Requisition Number 192327 Location El Segundo, California Zip Code 90245 Job Category Marketing
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create wonder and inspire dreams of epic proportions. It’s a big task, and we’re here because we’re up to the challenge. Are you?

Who We Are Looking For

We are looking for an Associate Marketing Manager who will be working to help deliver best-in-class global franchise marketing strategies that will create maximum value for the company. Working alongside the Senior Manager, Global Brands and working closely with colleagues across the company, the Global Associate Marketing Manager will assist in ensuring that the brands have exceptional marketing support within budgets.

What Your Impact Will Be
  • Help develop global brand and content marketing campaigns for execution at a local level
  • Ensure all brand marketing projects are supported by business strategy, objectives and insights
  • Work closely with Content Production team to ensure content development is supporting brand direction/strategy and business objectives
  • Assist in gaining buy-in to global franchise strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
  • Brief and develop marketing assets in collaboration with Marketing Communications team
  • Work with digital teams to ensure marketing content is optimally leveraged & localized for global platforms
  • Monitor key trends, brands and competitors’ performance in all markets
  • Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world
  • Manage marketing calendars and campaign documents, including timelines and delivery of assets
  • Communicate regularly with regional teams and lines of business to ensure needs are being met
  • Point of contact for brand inquiries and dissemination of brand information/assets.
  • Ensure all messages, communications, experiences and products are true to the brands, optimal and efficient in all formats and media

What We're Looking For
  • Bachelor’s Degree or equivalent required, MBA a plus
  • 3-5 years related brand marketing experience, ideally within a studio environment; experience in children’s entertainment and/or marketing agency experience a plus
  • Familiarity with content and media landscape
  • Thorough understanding of marketing mix and KPIs
  • Experience managing budgets/brand financials
  • Highly organized, independent and detail oriented with strong follow up skills
  • Strong time management, planning and project execution skills
  • Must possess excellent written and verbal communication skills
  • Must possess strong interpersonal skills with the ability to build strong collaborative relationships
  • Strong PowerPoint and presentation skills, proficiency in Outlook, Word and Excel

What It’s Like to Work Here:

Mattel is passionate about our employee experience, which is built on community, opportunity and purpose. Our employees are at their best when they’re recognized, rewarded, and empowered to drive their own Mattel journey – that’s why we offer flexible work schedules, unlimited paid time off for exempt employees, a generous holiday schedule, and a competitive compensation and benefits package. Depending on location, we also provide on-site resources like childcare and a fitness center to help seamlessly integrate work and life. There are endless opportunities to grow here, with a strong focus on career development, open access to senior leadership, and on-site and online training. Employees often say the best part of working at Mattel is the people, and we build our community through employee resource groups, clubs, leagues and activities that allow you to bring the “whole you” to work. We’re a family-friendly, inclusive, purpose-driven company that provides ample time and unique opportunities to give back to the communities in which we work and play. Our employees embody our WONDER values and are ready to put them into action every day.

Who We Are:

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
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Mattel is an Affirmative Action/Equal Opportunity Employer
(minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity)

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