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Associate Marketing Manager

El Segundo, California

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Posting Title Associate Marketing Manager Requisition Number 200663 Location El Segundo, California Zip Code 90245 Job Category Marketing
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create wonder and inspire dreams of epic proportions. It’s a big task, and we’re here because we’re up to the challenge. Are you?

The Opportunity:


The US Commercial Marketing team localizes the global brand strategy to fit their market and creates pricing, P&L and go-to-market strategy for the U.S. The Associate Marketing Manager will provide marketing, business operations and customer management activities for the brand and product line in order to achieve financial growth and profit targets.

Your impact:

  • Manage part of the Dolls portfolio day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products

  • Leverage data to derive insights and provide recommendations to strengthen brand recognition and POS

  • Manage commercialization of the brands including channel segmentation programs, first to market and retailer selection

  • Deliver item-level forecasting, tracking, and performance roll-ups in order to impact marketing strategy

  • Drive short-term promotional plan and execution by brand and across customers

  • Develop your brand by activating key marketing programs in the US market

  • Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, etc.

  • Develop an expertise in the category to help drive decisions that lead to business growth

What We’re Looking For:

Education required:

  • Bachelors degree in marketing, business or related field; MBA preferred

Experience, knowledge, skills required:

  • Minimum 4 years (3 years with MBA) experience in consumer or brand marketing

  • Advanced understanding of standard marketing techniques

  • Demonstrated leadership, strong analytical and strategic thinking skills

  • Excellent written/verbal, time management and quantitative/analytical skills required

  • Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives

  • Comfortable taking ownership to drive discussions with cross functional partners resulting in a consensus recommendation

What It’s Like to Work Here:
Mattel is passionate about our employee experience, which is built on community, opportunity and purpose. Our employees are at their best when they’re recognized, rewarded, and empowered to drive their own Mattel journey – that’s why we offer flexible work schedules, unlimited paid time off for exempt employees, a generous holiday schedule, and a competitive compensation and benefits package. Depending on location, we also provide on-site resources like childcare and a fitness center to help seamlessly integrate work and life. There are endless opportunities to grow here, with a strong focus on career development, open access to senior leadership, and on-site and online training. Employees often say the best part of working at Mattel is the people, and we build our community through employee resource groups, clubs, leagues and activities that allow you to bring the “whole you” to work. We’re a family-friendly, inclusive, purpose-driven company that provides ample time and unique opportunities to give back to the communities in which we work and play. Our employees embody our WONDER values and are ready to put them into action every day.

Who We Are:
Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
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Mattel is an Affirmative Action/Equal Opportunity Employer
(minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity)

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