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Posting Title Associate Marketing ManagerRequisition Number 201121Location El Segundo, CaliforniaZip Code 90245Job Category Marketing
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create wonder and inspire dreams of epic proportions. It’s a big task, and we’re here because we’re up to the challenge. Are you?
The US Commercial Marketing team localizes the global brand strategy to fit their market and creates pricing, P&L and go-to-market strategy for the U.S. The Associate Marketing Manager will provide marketing, business operations and customer management activities for the brand and product line in order to achieve financial growth and profit targets.
What Your Impact Will Be:
Manage part of the portfolio day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products
Leverage data to derive insights and provide recommendations to strengthen brand recognition and POS
Manage commercialization of the brands including channel segmentation programs, first to market and retailer selection
Deliver item-level forecasting, tracking, and performance roll-ups in order to impact marketing strategy
Develop and deliver analysis and communications to key licensing partners – including but not limited to Disney, Paramount/Viacom
Drive short-term promotional plan and execution by brand and across customers
Develop your brand by activating key marketing programs in the US market
Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, etc.
Develop an expertise in the category to help drive decisions that lead to business growth
What We're Looking For:
Bachelor’s Degree in marketing, business or related field; MBA preferred
Minimum 4 years (3 years with MBA) experience in consumer or brand marketing
Advanced understanding of standard marketing techniques
Demonstrated strong analytical, strategic thinking, and leadership skills
Excellent quantitative/analytical, time management, and written/verbal skills required
Ability to take conclusions from data as well as communicate and present those actionable insights to leadership and business executives
Comfortable taking ownership to drive discussions with cross functional partners resulting in a consensus recommendation
Proactive problem solver, with high attention to detail
Proficiency in Microsoft Excel, Powerpoint and Outlook
Experience with POS analysis & P&L management, including data applications such as Tableau, Cognos, and NPD preferred
Experience with developing concise communications and tailoring to various stakeholders
PASSIONfor the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.
RELATIONSHIPskills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
LEADERSHIPability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus and demonstrated expertise in the field.
STORYTELLINGskills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion, with a voice that's strong, clear and focused.
DESIRE to move Mattel's legacy of success into our future of innovation
FOUNDATIONALknowledge of the business objectives related to marketing/brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans.
What It’s Like to Work Here: Mattel is passionate about our employee experience, which is built on community, opportunity and purpose. Our employees are at their best when they’re recognized, rewarded, and empowered to drive their own Mattel journey – that’s why we offer flexible work schedules, unlimited paid time off for exempt employees, a generous holiday schedule, and a competitive compensation and benefits package. Depending on location, we also provide on-site resources like childcare and a fitness center to help seamlessly integrate work and life. There are endless opportunities to grow here, with a strong focus on career development, open access to senior leadership, and on-site and online training. Employees often say the best part of working at Mattel is the people, and we build our community through employee resource groups, clubs, leagues and activities that allow you to bring the “whole you” to work. We’re a family-friendly, inclusive, purpose-driven company that provides ample time and unique opportunities to give back to the communities in which we work and play.
Who We Are: Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.