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Consumer Products Associate

Maidenhead, England

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Posting Title Consumer Products Associate Requisition Number 190997 Location Maidenhead, England Zip Code SL6 4UB Job Category Administrative, Licensing

Purpose of Position
Management of key softline categories in line with global and regional brand & category priorities. Manage the day-to-day licensing business relationships with softline partners, identify pitch and negotiate new business opportunities, and day to day liaison with internal & external stakeholders. Category leader for assigned categories, for the UK. Categories include, but not limited to: Homeware, Lunchware, Greetings, Gifting and Health & Beauty

Primary Responsibilities

  • Manage existing licensing deals and licensee relationships and gather specific category & retail information

  • Conduct quarterly business reviews and track financial goals

  • Secure new licensing deals and negotiate renewals

  • Negotiate deal terms and submit for legal drafting ensuring all relevant approvals have been gathered and all information required is present and correct

  • Liaise with the legal team and licensee on contract drafting

  • Research identify and pitch newcategory opportunities and prospective clients

  • Work closely with the Product Development, Creative and Quality & Assurance teams on getting first class product to market

  • Work closely with Retail Development, Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans.

  • Implement marketing and promotional strategies in liaison with internal & external stakeholders

  • Act as category lead for assigned categories for the region

  • Manage extension of local deals into additional Europe countries

  • Work with Global CP to approve and include UK within global deals

  • Gather and share category best practice from across the Europe region, with local teams

  • Help findinnovative ways to grow the business

  • Prepare brand pitch and marketing presentations across Mattel’s IP portfolio of brands

  • General coordination of the team, in order to ensure the efficient running and effective workingof the team

  • Attend Trade Fairs or category specific shows

Key Relationships
Internal Working Relationships:

  • Regional Franchise Brand Teams

  • Local Europe Consumer Products teams

  • UK Local Brand Activation Teams

  • PR

  • UK Local Consumer Products Retail Team

  • Finance

  • Legal

  • Europe Consumer Products Creative Team

  • Europe Consumer Products Quality & Assurance Team

  • UK Digital Team

  • Global Consumer Products Team

External Working Relationships:

  • Licensees

  • Retailers

  • Trade Shows


  • Degree in Marketing or similar or equivalent experience


  • 2+ years and areas of experience in either e-commerce, digital marketing, online promotions, design, social media, advertising. Experience on the digital/marketing/merchandising side of an FMCG company, an e-tailer or agency would be a plus.

Educational background:

  • Bachelor’s degree (or equivalent) in Marketing or Business, or a related field. In addition, we will welcome someone with a design related qualification.

Professional experience:

  • Ideally have a few years’ experience within the Licensing industry. Will consider candidates with other relevant experience.

  • General knowledge of licensing industry, ideally in children’s branded consumer products

  • General Knowledge of the retail landscape

Technical competencies:

  • Confident in Microsoft Office (Work, Excel, Power Point)

  • Adobe Suite Illustrator/Photoshop is desirable



Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
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Mattel is an Affirmative Action/Equal Opportunity Employer
(minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity)

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