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Brand Manager - Fisher Price

Mississauga, Ontario

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Posting Title Brand Manager - Fisher Price Requisition Number 210569 Location Mississauga, Ontario Zip Code L5R 3W2 Job Category Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Marketing Department in Canada is responsible for localization and commercialization of the global marketing priorities to suit the specific needs of Canadian consumers. Our Marketing team is responsible for developing strategic and commercially viable marketing programs and retail executions all the brands in the Mattel portfolio (i.e. Barbie, Hot Wheels, Fisher Price) by collaborating closely with sales, trade marketing, our global marketing and US marketing teams and key external partners. The marketing team is the engine for Mattel Canada having responsibility for pricing, line selection, marketing communications and media investments.  In this team, you can expect to have a dynamic, fast paced and nimble role where you have true accountability and team collaboration.


The Opportunity: 

The Associate Manager, Marketing is the steward for the brand, responsible for developing strategic and commercially viable marketing programs and retail executions for the Fisher Price Baby, Newborn and Infant portfolio by collaborating closely with sales, trade marketing, our global marketing team and key external partners.  In addition, you are empowered to identify opportunities to optimize sales and capture share.

What Your Impact Will Be: 

  • Drive consumer demand at retail and throughout the organization by developing targeted marketing strategies and tactics that will ensure the achievement of corporate sales and profit goals.

  • Develop an annual marketing plan that will include:

    • Business review, market analysis

    • Recommendations of business objectives both qualitative/quantitative

    • Specific strategies & tactics to accomplish the objectives covering all aspects of the marketing mix

    • Action plans to implement brand strategies

  • Direct and manage the execution of all facets of marketing, including product selection, pricing, promotion, consumer advertising, public relations and merchandising ensuring budget targets are met.

  • Drive brand growth (sales and profitability) through targeted product selection (forecasts and inventory), supported by detailed analysis of business elements such as: pricing, customer base and competition.

  • Manage brand P&L and monitor spending to ensure expenditures are within budget and profit objectives are accomplished

  • Develop sales estimates or quotas on a timely basis to assist in planning and manufacturing of product

  • Understand trade needs and retailing operations to aid in driving the business team to meet their objectives.  This will include consultation on special sales programs and competitive needs.

  • Monitor effectiveness of sales and marketing programs in achieving objectives

  • Interface with sales team on product issues

  • Communicate with global team members, licensors and US contacts regularly

  • Interface with functional departments of the company to ensure brand objectives are met:

    • Sales, Finance, licensing

    • Planning, Quality Control, Customer Service

    • Advertising, Promotion and Public Relations agencies and Merchandising Team

    • U.S. & Global counterparts/Marketing departments etc.

  • Facilitate innovative issue resolution at the Associate Manager level.  This should include ensuring the support and cooperation of other company departments in Canada and the U.S., as well as external suppliers and advertising agencies, etc.


What We’re Looking For: 

  • Bachelor Degree in Business or Marketing, MBA an asset

  • 5+ years of brand marketing experience

  • Strategic thinker

  • Excellent interpersonal & communication skills, both oral and written

  • Demonstrated expertise in digital and social media marketing

  • Excellent organizational & analytical skills

  • Excels in a team environment

  • Strong web and PC skills including Excel, Word and Power Point

The requirements of this position may change from time to time in accordance with the changing conditions of the business. Therefore, Mattel requires the incumbent to be flexible and to assume any corresponding changes in responsibilities.

Mattel welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.                      


What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

AA/EEO and Accessibility Commitment

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Mattel aims to make its Careers website accessible. It is Mattel’s Policy to provide reasonable accommodations to people with disabilities as required by law. If you’re interested in applying for employment with Mattel, and need assistance with this online system at any point during the application, screening or selection process, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@mattel.com. It is Mattel's Policy to consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, social origin, age, marital status, veteran and protected veteran status, disability, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, genetic information, gender, gender identity or expression, or any other basis protected by applicable law. Mattel has also developed an Affirmative Action Program in compliance with federal regulations and to enhance Mattel's objectives of equal access to opportunities at all levels of employment.