Assistant Brand Manager – Other Dolls

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel Iberia is currently seeking for an Assistant Brand Manager for Other Dolls, for our office in Barcelona, who is eager to learn and develop himself or herself in a multinational and challenging environment.

We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen. Through your experience at Mattel you will be able to discover your inner spirit by seeing the business from different perspectives and accelerate your career growth.

Do you want to be part of it?

What Your Impact Will Be: 

In this position, you’ll report to the Category Lead and work in partnership with Digital, Sales, Customer Marketing & Consumer Product teams, collaborating as one team to support each other to achieve our aligned goals and vision. Furthermore, you will act as interface with both internal and external customers.

You will be responsible for supporting the Category Lead in driving demand creation across the marketing funnel to drive purchase intent. 

Your main responsibilities will be:

• Brand Plans & Execution:
  • Proactively participating to the definition of the integrated marketing plans in order to support products/lines launch.
  • Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country.
  • Maintain constant communication with Category Lead and Regional Marketing team to share expertise of the local market as well as identify synergies, alignment, best practices, and opportunities within the country.
• Line & Product management:
  • Support for line selection and pricing, following regional guidelines, and quotas in conjunction with sales (P&L, margin, forecasting).
  • Participate in S&OP process: Forecasting/fine tuning sales volumes for product portfolio and constantly monitoring results.
  • Manage product information, validate translations and localization of creative assets.
• Media Management & Digital media:
  • Participate in agency briefs, manage local media agency for the execution of brand marketing activities across all different media channels.
  • Team up with the Digital Marketing team and regional to align on the digital media plan and be responsible for the implementation of the digital campaigns across different online channels (Precision Marketing, Search, Social Media & Influencers, CRM).
• Franchise execution:
  • Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products and local partners to drive sales, revenue and market share.
  • Support the execution of brand retail activation plans, by collaborating with the Consumer Product team (merchandizing strategies / planograms, tent poles and promotions, POP).
  • Coordinate licensors relationship thru main touch points and portfolio coordination.
• Contribute to driving customer engagement through presentations of product lines, brand plans, ad- hoc presentations to local Sales teams and key local customers.
• Participating into the management of the Advertisement and Promotion Budget.
• Continuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the future.

What We’re Looking For: 

• Commercial/marketing experience within Brand Marketing in Toys, FMCG or licensed consumer goods (2 years working experience).
• University degree in Marketing, Sales, Business Administration or any other related field (Bachelor/ Master/ Diploma).
• Ability to work on a variety of projects with tight deadlines and to multi-task accordingly.
• Can work effectively in a fast paced and pressurized environment.
• Great tactical skills, ability to be flexible and react quickly to changing situations.
• Build and maintain effective collaborative relationships with a large number of stakeholders.
• Problem solver with a creative and analytical mind-set, able to read and interpret data and make proactive recommendations based on given insight.
• Positive attitude, will-do-can-do.
• Results orientated, winning mentality, and a strong will to succeed.
• MS Office and basic social media knowledge
• Native level of Spanish and fluent in English. Portuguese is a plus.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights