Sr Market Research Analyst - Maternity Cover

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

In this temporary position (maternity leave cover), you will support the Channel Strategy & Differentiation pillar by delivering shoppers’, consumers’, retailers’ and market insights that inform omnichannel retail strategies across Core Europe. Working closely with the Senior Manager, Channel Strategy & Differentiation, the role translates market intelligence and research into actionable recommendations that strengthen channel strategies, customer engagement and retail execution.  

The position partners with Customer Marketing, Sales, Brand Marketing, Consumer Insights and Commercial teams to identify emerging trends, evaluate shopper behavior, assess channel performance and support the development of differentiated retail strategies across key European markets.   

What Your Impact Will Be: 

• Analyze shoppers, consumers, retailers and market data to identify trends, growth opportunities and emerging channel dynamics across Core Europe.  
• Generate actionable insights and recommendations that support the development of omnichannel customer and channel strategies.  
• Monitor channel, categories and competitive performance using syndicated data and internal business intelligence tools.  
• Support the development of retailer and channel-specific selling stories, insights presentations and strategic recommendations.  
• Collaborate with Customer Marketing, Sales, Brand Marketing and Consumer Insights teams to integrate shopper insights into commercial planning and retail activation initiatives.  
• Develop and maintain dashboards and reporting that track channel performance, shopper behavior and key market indicators.  
• Support research projects by coordinating external research partners, analyzing findings and communicating business implications.  
• Identify best practices and innovation opportunities across retail channels to support differentiated customer experiences and category growth.  

What We’re Looking For: 

• 4–6 years of experience in Market Research, Consumer Insights, Shopper Insights, Category Management, Customer Marketing or Commercial Analytics within a multinational consumer goods environment.  
• Strong analytical skills with experience interpreting shopper, consumer and retail data to develop strategic recommendations.  
• Experience working with syndicated market data (Circana/NPD, NielsenIQ or equivalent) and business intelligence tools such as Tableau and Excel.  
• Strong presentation, storytelling and data visualization skills with the ability to communicate complex insights to diverse stakeholders.  
• Proven ability to collaborate across cross-functional and multicultural teams in a matrix organization.  
• Curiosity, critical thinking and a proactive approach to identifying business opportunities through data and research.  
• Bachelor’s degree in marketing, Business, Economics, Statistics, Consumer Insights, Market Research or a related field.
• Fluent English required; additional European languages are an advantage.  

What We Offer: 

• Gross annual salary range of EUR 45,200- EUR 53,675
• Paid time off: 25 vacation days per year
• Hybrid working set-up
• Meal allowance
• Gym discount
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Toy discount
• Christmas gift

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel España SA’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!  You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy