Associate Manager, Ecommerce Analytics and Insights (American Girl)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Join our American Girl team, the largest direct-to-consumer doll brand known for its rich storytelling and premium omnichannel experience. Our mission is to create best-in-class digital experiences, enabling consumers to engage, explore, and purchase American Girl products both online and in-store.

The Opportunity: 

As the Associate Manager, Ecommerce Analytics and Insights for the American Girl team, this role will report into the Sr. Manager, Analytics and Insights and will lead the design and execution ecommerce analytics strategies across all AG digital properties. This role will be responsible for providing KPI reporting to key stakeholders, sharing actionable and impactful insights with various business teams, and advancing initiatives to improve channel, product and consumer analytics capabilities in support of key business goals.

What Your Impact Will Be: 

• Implement and contribute to the vision and roadmap for improving analytics and digital data capabilities across AG sites.
• Provide quarterly, monthly, weekly and ad hoc performance reporting for the business. Communicate key learnings to business leaders and build on methodology to guide future analysis and planning.
• Create and maintain suite of effective business dashboards within Tableau and Looker (Data Studio) designed to assist the larger business with reviewing performance and accessing data.
• Support stakeholders across product management, marketing, merchandise, and UX/UI by providing actionable insights and recommendations that help contribute to the success of ecommerce campaigns and initiatives.
• Manage the data layer across all AG sites and ensure accuracy and consistency within business reporting.
• Coordinate updates to data flows with Tag Management vendor and Analytics and Insights team to ensure consistency of tracking methodology across Mattel business units.
• Partner with the Data and MarTech Product Management teams to improve consumer analytics capabilities and provide specifications for feature tracking.
• Work with technical and functional teams to support key roadmap initiatives and guide prioritization based on business needs/impact.
• Lead initiatives designed to enable advanced segmentation strategies, personalization, and prescriptive analytics including audience modeling and RFM scoring via internal and 3rd party tools.
• Serve as the internal subject matter expert for AG web analytics and ecommerce data, including, but not limited to, training and consultation on cross-organization projects as needed.
• Establish and maintain strong relationships with key business stakeholders as a trusted source for analytics and business insights.

What We’re Looking For: 

• 5+ years of experience with web analysis in a multi-channel ecommerce environment a must
• Proficiency working with Google Analytics - UA and GA4, Google Tag Manager, Looker (Data Studio)
• Proficiency in visualization and data analysis tools like Tableau, SQL and R, additional familiarity with programming languages a plus
• Strong analytical skills, experience in dashboard creation using Excel or Tableau.
• Strong project management skills and experience using enterprise project management tools like JIRA, Monday and Confluence
• Understanding of and experience with foundational ecommerce customer analytics concepts like predictive analytics and RFM Scoring.
• Prior experience working with a CDP a plus.
• Excellent communication and presentation skills. Ability to clearly and effectively communicate both verbally and in written/presentation formats to functional and technical partners a must
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $110,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.