Director, Consumer Data & Analytics - Ecommerce

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel’s direct to consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.  

As the Head of Consumer Data & Analytics, you will oversee and support the Data & Analytics capabilities across the Direct to Consumer (DTC) and e-commerce organization.  Our ambition is to build unified commerce capabilities across all brands of business across Mattel. Also across business units and Toys, Commerce, Products, Digital Gaming and Live Events. This role will help enable a digital transformation leveraging insights learned from delivering our DTC goals to help inform broader marketing strategies This individual has a deep passion for using data to drive insights and develop a customer centric data driven strategy. This role will lead our overall Direct to Consumer analytics strategy, capturing data from digital analytics, forecasting and planning, media analytics and customer data sets to drive insights and inform broader strategy for growth.

You will manage a team of strong data experts who will service multiple areas of the organization, providing data management, consumer insights and digital analytics capabilities across teams.

As a senior leader within the Direct to Consumer, E-commerce organization, you will help drive a digital and direct to consumer transformation by partnering across Global Insights & Analytics and Global IT to maintain consistency across data integrity, governance and execution. Within the DTC organization you will partner with Digital Marketing and Digital Merchandising to drive the growth of the DTC business.

What Your Impact Will Be: 

• Data & Analytics leadership
  • Create a global strategy and roadmap that supports a data driven Direct to Consumer and e-commerce strategy and transformation
  • Build data as a Unified Commerce tool
  • Create and execute the vision for total DTC reporting, sales, forecasting, operational, media, and web analytics
  • Define data standards and best practices to support accurate and actionable insights
  • Partner with Global Data & IT Security teams to represent Direct to Consumer e-commerce roadmap and ensure data standards
  • Provide thought leadership from the data domain (e.g., data & information architecture, architecture governance, data modelling & management and continuous improvement)
  • Lead the team in developing analytic metrics and reporting to show month-to-month trends and assist stakeholders in understanding levers to drive results
  • Ensure that all DTC projects have consistent and reliable data monitoring, reporting, and management

• Build a Digital Data and Analytics team 
  • Establish team project and operational process to support multiple business units
  • Liaise with D2C business unit leads and regional leads to understand and clarify data & analytics needs

What We’re Looking For: 

• 12+ years of total experience; 8+ years focused on data building capabilities (e.g acquisition of data, conversion, building loyalty programs) for a DTC business unit
• Bachelor's degree preferred or equivalent years of experience. 
• Experience with enterprise Data & Analytics tools and methodologies is required
• Experience defining a Data & Analytics strategy aligned with operational, tactical, strategic and advanced analytics business requirements
• Understanding of emerging trends in e-commerce, personalization and digital marketing
• Familiar with data sources and ability to access data in multiple platforms
• Experience in analytics, data warehouse, data lake and data architecture
• Prior experience within a direct-to-consumer retail and multi-brand environment is required 
• Able to be self-directed and proactively manage and direct multiple projects simultaneously.
• Ability to build partnerships and influence without authority across cross-functional teams 
• Demonstrated experience of senior leadership, relationship and communication skills. Highly effective oral, written, presentation, organizational and interpersonal skills
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves..

The annual base salary range for this position is between $170,000 and $205,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights