Lead IT Business Analyst - Marketing Data (CRM / CDP)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The GTO Consumer Marketing Data & Analytics team supports and manages the implementation of technology initiatives supporting the company’s portfolio of multi-brand, and multi-national consumer-facing digital experiences.

The Opportunity: 

We are seeking a talented Lead Business Analyst specializing in consumer data management across omnichannel platforms to join our team. As a Business Analyst focused on omnichannel consumer data, you will play a crucial role in leveraging data from various sources, including the Consumer Data Platform Blueconic, CRM tool Klaviyo, and our consumer analytics data warehouse. The ideal candidate will possess a deep understanding of omnichannel data integration and analysis, coupled with expertise in the SAFE project execution method.  The position reports to the Director IT – MarTech.

What Your Impact Will Be: 

• Omnichannel Data Analysis: Analyze consumer data from diverse sources, including digital channels and proprietary retail stores, to identify trends, patterns, and insights that drive business decisions.
• Platform Optimization: Collaborate with cross-functional teams to optimize the performance of the Consumer Data Platform Blueconic, CRM tool Klaviyo, and other data platforms, ensuring seamless integration and data flow across channels.
• Requirement Gathering: Work closely with stakeholders across the enterprise to understand business requirements and translate them into data-driven solutions that support omnichannel initiatives.
• Project Management: Utilize the SAFE project execution method to manage projects related to omnichannel consumer data initiatives, ensuring alignment with business objectives and timely delivery.
• Data Governance: Implement and maintain data governance processes to ensure data integrity, security, and compliance with regulatory requirements across all channels.
• Reporting and Insights: Develop and maintain reports, dashboards, and visualizations to track key performance metrics related to omnichannel consumer data and provide actionable insights to stakeholders.
• Training and Support: Provide training and support to internal teams on using consumer data platforms, CRM tools, and analytics solutions effectively to drive business outcomes.

What We’re Looking For: 

• Bachelor's degree in Business Administration, Computer Science, Statistics, or related field.
• Proven experience working as a Business Analyst, with a focus on consumer data management and omnichannel analytics.
• In-depth knowledge of consumer data platforms (e.g., Blueconic), CRM tools (e.g., Klaviyo), and consumer analytics data warehouses.
• Familiarity with the SAFE project execution method and experience managing projects using Agile methodologies.
• Strong analytical skills with the ability to analyze and interpret complex omnichannel data sets.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Understanding of omnichannel retail operations and experience working with data from digital channels and brick-and-mortar stores.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus.
• Detail-oriented with a strong commitment to data accuracy and quality.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $136,000 and $165,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights