Product Manager - Web Analytics

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

We’re looking for a Product Manager, Web Analytics to own how Mattel defines, captures, and maintains digital analytics data across our ecommerce properties.

This role will lead the roadmap for web analytics tracking, event instrumentation, data layer standards, and front-end data governance. You will work with Analytics, Marketing, Engineering, QA, Privacy, and agency partners to ensure our web data is accurate, consistent, and usable across brands and experiences.

What Your Impact Will Be: 

• Own the web analytics roadmap across Mattel DTC properties.
• Define and maintain tracking standards for key customer and ecommerce events.
• Create and manage event specs, data layer requirements, naming conventions, parameters, and tracking documentation.
• Partner with Analytics and Marketing to define measurement needs for reporting, attribution, audiences, and campaign performance.
• Partner with Engineering to implement front-end event tracking and data layer updates.
• Lead QA for analytics tracking, including event firing, payload accuracy, missing events, duplicate events, and purchase tracking.
• Monitor data quality and coordinate fixes when tracking issues occur.
• Support consent-aware analytics collection in partnership with Privacy and compliance teams.
• Manage analytics requirements for site launches, redesigns, checkout changes, and new marketing initiatives.
• Keep stakeholders informed on progress, risks, tradeoffs, and data quality issues.

What We’re Looking For:

1. 5+ years in product management, digital analytics, marketing technology, or a similar role.
2. Experience owning web analytics requirements for consumer web or ecommerce properties.
3. Strong understanding of event-based tracking, data layers, event taxonomies, parameters, funnels, and conversion tracking.
4. Experience writing tracking plans, event specs, product requirements, and acceptance criteria.
5. Experience working with analytics tools such as Google Analytics.
6. Working knowledge of tag management tools such as Google Tag Manager.
7. Ability to partner closely with Engineering on front-end tracking and data layer implementation.
8. Experience with analytics QA, debugging, and data quality monitoring.
9. Understanding of privacy and consent requirements that affect web analytics.
10. Strong communication skills and ability to keep cross-functional teams aligned.

• Nice-to-haves:

• Ecommerce analytics experience, especially cart, checkout, and purchase tracking.
• Experience working across multiple brands, sites, or regions.
• Hands-on debugging experience using browser dev tools, network logs, and analytics debuggers.
• Familiarity with server-side tracking, consent mode, first-party data, or media platform event integrations.
• Basic JavaScript or SQL knowledge for validation and troubleshooting.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy