Sr Licensing Coordinator

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Brand licensing is an exciting, fast paced industry where there’s always something new to get stuck in to. Simply put, brand licensing allows companies to ‘rent’ our well-known brands and use it on their products, connecting our powerful brands to in-demand products such as clothing, home furnishings, food, sporting goods and much, much more. Imagine seeing Barbie clothing in Missguided or a flying Hot Wheels car – we make that happen!

The beauty of licensing at Mattel is we get to work across not one, but all Mattel brands meaning a variety of high profile brands such as Barbie, Hot Wheels, Fisher Price, Masters of the Universe, Uno and more. We get to follow our licensed products from the design stage right through to them being placed on the shelf, meaning we get real ownership and input of the products we proudly produce.

The Opportunity: 

We are looking for a Licensing Coordinator to join our licensing / brand franchise team.  Our Canadian home office is in Mississauga Ontario.  This role will report to the head of the department who oversees the Canadian business and will support two other team members as well.  We are a fast paced, fact based, creative team and are looking for someone who thrives in this type of environment.  This role requires someone who can multi-task, eager to learn and supports the team by managing administrative work, assist the team in managing licensee relationships, owning forecast entries, flag product opportunities / selling opportunities, coordinating summits, selling reports and assists in presentation building and e-blasts. 

What Your Impact Will Be: 

Business Reporting & Analytics

• Assist Licensing team with the collection and maintenance of analytical and reporting processes and systems including forecasting and budget reports.
• Support Category Managers in uploading and amending licensee deals onto our internal system, Rights Logic
• Assist in contract execution and liaison between the US and Canada teams.

Licensing Management

• Assist Licensing team with development and implementation of advertising, listings and PR activities.
• Liaise with US Legal, US Finance, local finance and local collections contact on an ongoing basis to ensure deadlines are met on time.
• Work closely with licensing team to ensure contracts are processed and executed in a timely manner.
• Manage forecast updates 6X a year, collecting updates and rationale from partners.
• New Licensee onboarding on our systems and do’s and don’ts.  Presenting the new processes to partners and troubleshooting as needed.  Onboarding to MAM, Rights Logic and Brand Comply Mattel systems.

Marketing/Project Management

• Coordinate and manage execution of internal and external meetings and events such as Licensing Summits, Retailer Roadshows, and Industry Tradeshows (applies to virtual for time being).
• Coordinate and execute various marketing materials including Brand Presentations and Sell Sheets.
• Coordinate and execute consumer products updates for online brand pages, social media posts and retailer websites.
• Lead special projects for the Licensing Team as assigned.
• Ongoing research, via social and LinkedIn accounts to keep up to date on trends / search for new leads.
• Reach out to new leads for new business (as it ladders up to the CP strategy).
• Support in fulfilling any marketing programs (ie. samples, sizing etc)

Administrative Support

• Maintain an updated Licensing Product List, and Licensing and Retail Contacts database.
• Manage distribution of marketing and sales materials to all licensees, ES Head office and International.
• Ongoing management of Licensing invoices, including account coding and Purchase Order creation.
• Sample coordination

The requirements of this position may change from time to time in accordance with the changing conditions of the business. Therefore, Mattel requires the incumbent to be flexible and to assume any corresponding changes in responsibilities.

What We’re Looking For:

• Bachelor’s degree in marketing, commerce or business an asset
• Ability to work in a fast-paced environment and manage multiple tasks and priorities
• Strong organizational skills and attention to detail
• Good planning skills and sound analytical ability
• Effective communication skills both written and verbal
• Strong presentation skills – must be comfortable speaking to licensees and retailers independently.
• Highly computer literate, proficient in Microsoft Word, Excel, Power Point and Outlook
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights