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Assistant Store Manager, Operations - American Girl

New York, New York

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Posting Title Assistant Store Manager, Operations - American Girl Requisition Number R225479 Company American Girl Retail Location New York, New York Address 75 Rockefeller Plaza Zip Code 10019 Job Category Other

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.


What Your Impact Will Be: 
Direct Store Operations:

  • Provide total store leadership.
  • Oversee store operations ensuring inventory levels support business needs, store is efficiently staffed, labor planning supports budget and revenue goals and overall level of organization and efficiency is maintained at all times.
  • Communicate issues to Corporate Partners.
  • Direct, partner, and guide all launches, and event set up.
  • Deliver Annual Revenue Plans. Creating strategy to control retail expense budgets and maximize payroll dollars.
  • Work with sales staff on suggestive selling techniques for highlighted product to increase all KPI’s with attention to UPT, ADS and Data Capture.
  • Monitor floor with MOD or Sales Support shifts and rotate associates to areas of the store to ensure floor coverage throughout the store. Ensure Curbside/In-Store pickup process is completed within company standards.
  • Enhance development of reporting systems.
  • Plan and execute seasonal strategies to enhance business growth and improve inventory turnover.
  • Exercise positive judgement when making decisions. Partnering with direction for critical decisions.
  • Responsible for all aspects of the building maintenance and housekeeping.
  • Oversight of the third party vendors to ensure work is completed in a timely manner and within budgets supporting a premium environment.
    In absence of Store Director oversee all store business needs.

Total Team Development:

  • Regular performance feedback to staff.
  • Timely and accurate completion and delivery of performance appraisals.
  • As needed reviews of individual performance plans.
  • One-on-One Coaching.
  • Budgeting hours for Core and build for peak seasons.
  • Training program development to include any corporate sponsored programs.
  • Succession Planning.

Manage Business Partnerships:

  • Consistent leadership and partnerships with retail leadership in other flagship locations, Store Director, HR, Marketing Manager, Café Manager, AP Manager, AG Store Managers, and corporate partners to support and grow the business.
  • Provide consumer insights to brand, design/development, and marketing communications team.
  • Partner with Human Resources on training and development, policy, and procedures.
  • Partner with brand, marketing, purchasing, and inventory control for trends and opportunities, including visitors to American Girl.
  • Partner with regional and corporate team to work through planning and execution of capital projects.
  • Lead vendor support to AG standard.
  • Provide support and ensure standards are intact with AP division.

Customer Service/ Client Development:

  • Floor presence and coaching staff.
  • Ensure participation in MAGIC, Play Values, and leadership behaviors.
  • Interaction with customers.
  • Support the development of personal shoppers, operations, and sales associates.
  • Support Guiding Truths and One Team.

Asset Protection/ Safety:

  • Provide direction, coaching, insight, and support to AP Manager, AP Team, and AP Regional regarding safety, security, and asset controls.
  • Support the development of AP Manager and team.
  • Partner with AP Regional to support and develop strategy and implement use of AP Best Practices.
  • Support the development of Safety Awareness strategy and OSHA follow through.

Capital projects & Facilities/Maintenance:

  • Work with Sr. Mgr. Global Retail to support all aspects of capital and facilities/maintenance needed.

What We’re Looking For:

  • 5+ years of work experience. 
  • Retail merchandising experience
  • Experience with operational functions
  • Asset Protection training
  • Job experience/progressive in multiple product areas (management, high-end, premium preferred).

The annual base salary range for this position is between $80,000.00 and $93,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.


Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

American Girl is subsidiary of Mattel, a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

AA/EEO and Accessibility Commitment

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Mattel aims to make its Careers website accessible. It is Mattel’s Policy to provide reasonable accommodations to people with disabilities as required by law. If you’re interested in applying for employment with Mattel, and need assistance with this online system at any point during the application, screening or selection process, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@mattel.com. It is Mattel's Policy to consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, social origin, age, marital status, veteran and protected veteran status, disability, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, genetic information, gender, gender identity or expression, or any other basis protected by applicable law. Mattel has also developed an Affirmative Action Program in compliance with federal regulations and to enhance Mattel's objectives of equal access to opportunities at all levels of employment.