Key Account Representative - Amazon New Markets

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team: 

With the explosion of growth in eCom and Amazon, Mattel has acted quickly to win in this space by evolving our operating model, team structure and brand proposition to enable us to succeed and be partners of choice for Amazon. As a result, we have seen significant sales growth ahead of the trend in this area! 

The Mattel Amazon team operates as a separate Regional Team within Europe, set up in a matrix structure with dedicated Sales, Marketing, Finance, Supply Chain and HR functions, located across the region in UK, Germany, France, Italy, Spain and Netherlands. In addition to managing Amazon for the region, the team also drives the strategy of marketplaces and acts as a center of excellence for all things eCom. 

In line with Amazon’s expansion, we’ve also evolved from managing 5 European markets to 9, with Netherlands, Sweden, Poland and Belgium launching over the last 3 years. We have also introduced a new Marketing team with regional focus on Category Management and Media. This has further supported how we can partner closely with Amazon to leverage our joint strategy and solidify our strong pan-European business relationship. 

We always strive to challenge and re-invent our ways of operating to ensure we continue winning in the eCom space – if you’re motivated by this challenge then come and join us! 

The Opportunity: 

We’re looking for a passionate and driven eCom expert to build, manage & develop our partnership with Amazon with a focus on Netherlands, Sweden, Poland and Belgium, to achieve targeted sales revenue and increase the presence of our brands online. In short, you’ll help to ensure we keep winning in this in this competitive landscape focused in Amazon Expansion markets.

You’ll successfully collaborate with sales and marketing - on both a regional and local level - to deliver best in class sales activation and promotional strategies, helping Mattel reach #1 Toy Retailer on Amazon! 

What Your Impact Will Be: 

Customer Facing:

• Manage day-to-day retailer relationship with several stakeholders at different levels of seniority. 
• Closely collaborate with Amazon stakeholders to ensure listings and continuous availability of the Mattel range on the site. 
• Promotional investment negotiation. 
• Represent the company during trade fairs and showroom visits. 

Product Forecasting and Replenishment:

• Monthly quantity forecasting for a large portfolio of brands and products that influences production. 
• Turnover forecasting on a weekly basis for submission to management. 
• Engage with Customer Service to inform buyers about product availability and delivery timings. 
• Participate in supply chain projects that will develop efficiency for the company and deliver improved customer service. 

Strategy:

• Support the ongoing evolution and implementation of the Go to Market strategy as a member of cross functional teams (marketing, digital, logistics, IT…) 
• Develop and maintain in-depth knowledge of retailers’ and toy market dynamics. 
• Identify shopper & ecommerce trends for business growth and implement initiatives & action plans. 

Trade Marketing & Activity Planning:

• Support Regional Customer Range Planning/Selection (with input from category team) 
• Plan and execute customer marketing activities and promotions in collaboration with brand activation. 
• Collaborate with the Amazon Category and Media team to maximize turnover and ROI of respective initiative. 

Data Analysis and Reporting:

• In collaboration with the analytics team, monitor KPIs to deliver on objectives and accelerate business growth. 
• Monitor the online analytics tool and take corrective action steps when the online implementation KPIs fail to adhere with target (e.g., reviews, digital content, frequent out-of-stocks etc.) 

Financial:

• Sales and spending forecasting. 
• Manage and track the allocated budget & maintain the respective audit trails. 

What We’re Looking For: 

• Bachelor/ Master/ Diploma desirable. 
• Demonstrable experience in Retail/FMCG/Sales/Marketing with solid Key Account Management experience in a multinational environment (2-3 years)
• Proven experience dealing with Amazon/E-Commerce & Digital Marketing. 
• Strong analytical, problem solving and project management skills. 
• Highly competitive mindset & Business results oriented: ability to perform, to budget and manage forecast. 
• Ability to build relationships within a matrix business environment and handle diverse audiences. 
• Execution focused.
• Agility, adaptability and emotional Intelligence. 
• Proven stakeholder management and influencing skills. 
• Natural ability to drive performance. 
• Good understanding of online / digital metrics. 
• Ability to work on a wide variety of projects with tight deadlines. 
• Fluency in English, Polish is valuable.  

Additional information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.