Associate Manager Omnichannel Retail Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The E-commerce/Quick commerce marketing lead owns end-to-end ownership of performance in terms of sales and ROI/ROAS for each brand across platforms and takes direct accountability for POS. With a deep knowledge of the of the platforms and the nature of the marketplace, this role leans towards analytical mindset with the acumen to take tactical decisions under an over-arching revenue growth strategy. The position combines strategic leadership, data-driven decision-making, and operational excellence to scale online sales, optimize customer acquisition and retention, and strengthen brand presence in high-velocity commerce environments.

What Your Impact Will Be: 

Strategic Leadership & Growth

• Define and own the eCommerce and quick commerce marketing roadmap aligned with global and regional business goals
• Drive topline (GMV/revenue) and bottom-line (profitability, ROI efficiency) growth
• Identify new growth levers across channels, geographies, and customer segments
• Lead annual and quarterly planning, budgeting in alignment with the sales targets and the brand campaigns

Campaign Management

• Strategize and execute integrated, full-funnel marketing campaigns aligned with global frameworks and local commercial needs.
• Oversee media planning, agency management, and marketing budgets to maximize efficiency and impact.
• Establish robust measurement frameworks across platforms including ROAS, attribution, experimentation, and campaign effectiveness tracking.
• Continuously innovate marketing formats and test new approaches to drive growth and relevance.
• Optimize funnel metrics such as CTR, CVR, CAC, and ROAS
• Scale campaigns using data insights, A/B testing, and automation tools
• Collaborate with global teams/agencies to implement best practices

Quick Commerce & Marketplace Management

• Own relationships and growth strategy across platforms (e.g., Blinkit, Zepto, Instamart, Amazon, Flipkart etc.)
• Plan and execute platform-specific promotions, visibility campaigns, and sponsored listings
• Drive hyperlocal and inventory-led marketing strategies to maximize conversions
• Ensure alignment between demand generation and supply availability
• Own marketplace share of visibility and sales

Data Analytics & Insights

• Own marketing dashboards and reporting cadence
• Track and optimize key KPIs: GMV, CAC, LTV, retention rate, AOV, contribution margin
• Use analytics tools (e.g., Google Analytics, app analytics platforms) to derive actionable insights
• Lead experimentation roadmap and conversion rate optimization (CRO) initiatives
• Develop lifecycle marketing strategies: onboarding, engagement, retention, and reactivation        

Cross-functional Collaboration

• Work with brand, sales and category teams to align promotions with inventory and pricing
• Coordinate with brand marketing for integrated campaigns and launches
• Engage with global stakeholders to ensure alignment with brand guidelines and strategy
• Coordinate with the customer POC’s to align o monthly budgets, finance and campaigns management
• Identify the need for creative refresh tracking the key metrics. Analyse, strategize, brief and execute the create refresh required for each platform

Team Leadership & Stakeholder Management

• Manage customers, agencies and vendors
• Present senior leadership with data-backed recommendations
• Foster a culture of experimentation, accountability, and agility
• Daily interaction with the agency and customers, weekly and monthly review meetings for constant campaign optimisation.

A&P Budget Management

• Own end-to-end planning, allocation, and governance of the A&P budget across brands and customers.
• Track and manage A&P spends against plans, ensuring strong financial discipline and timely course correction.
• Prioritize investments based on business objectives, channel needs, and ROI, balancing brand building and performance outcomes.
• Partner with Finance, Sales, and Regional teams on budgeting cycles, phasing, and accrual management.
• Evaluate effectiveness of A&P investments and reallocate resources to maximize impact and returns.
• Own the end-to-end finance process for all activations

What We’re Looking For: 

• 7-8 years of marketplace experience, ideally across FMCG, consumer durables, toys, or omnichannel businesses.
• Strong track record in brand management, performance marketing, and commercial partnership.
• Strategic, tactical and analytical rigor with the ability to translate data into action.
• Understanding of the ecommerce marketplace and the quick-commerce ecosystem
• Flair in operating and understanding the dashboards such as Amazon Pi and IRIS. Know-how of seller central/vendor central/ads portal of all E-comm/Q-comm players
• Strong understanding of eCommerce ecosystems and quick commerce dynamics
• Ability to operate in fast-paced, high-growth environments
• Experience working with multinational teams or in global organizations

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy