Associate Manager, Global Media

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel is an IP-driven high-performing toy company.  Unlocking the next chapter of our growth requires us to evolve our media strategies that support our demand creation.  The global media team is at the forefront of creating breakthrough media and creative ideas that push Mattel to innovate in our space.  We collaborate, we innovate, we execute.

The Opportunity: 

We are seeking a dynamic and experienced media professional to join our global media team.  The Associate Manager, Global Media will oversee the global media plans for all regions for Mattel’s brands, working closely with the Director, Global Media, global brand marketing, creative, communications, digital marketing, regional commercial marketing and regional media teams. 

You will work in partnership with regional marketing and regional media teams to consolidate input, develop paid media strategies, and execute global media frameworks that leverage global scale and enable local excellence.  You will also provide strategic oversight of corporate goals including learning agendas, performance reporting, creative and media integration, and agency management.

You will be responsible for contributing to global media updates to internal stakeholders including regional marketing and media teams, global brand marketing, finance, and senior management.

What Your Impact Will Be: 

1. Support the global media process by working closely with the global marketing team, the regional media team and the regional marketing teams to help facilitate media frameworks that are on-strategy, deliver global brand objectives, and consider local needs.
2. Work closely with global brand teams to enhance global media strategies and briefs that local teams will utilize to brief local media agencies.
3. Partner with regional media and marketing teams to develop and monitor global paid media thresholds.
4. Work with cross functional teams in marketing, regional media, and marketing communications to develop global platform strategies for media and creative in digital video, social, and display.
5. Collaborate with regional media teams, the global marketing teams, and finance on the global media budgeting process.
6. Collaborate with cross functional teams & Marketing teams on integrated marketing communication plans that drive our business.
7. Contribute to bi-annual global media reviews and provide updates on media innovation and global cross regional media opportunities.
8. Partner with the Global Business Insights and Marketing teams to identify test-and-learn opportunities.
9. Contribute to media measurement and performance updates to the global marketing and commercial organizations and consolidate in-market asset performance insights to creative and communications team.

What We’re Looking For:

• 5+ years of experience in media planning and comms planning. Specific experience in international media preferred.
• Strong digital media background.
• Kids media experience preferred.
• Experience working with a complex multi-brand portfolio in a fast-paced, dynamic category.
• Strong communication skills (written and verbal) with an understanding of how to use data in media planning and execution.
• Experience synthesizing complex concepts into clear strategies and presenting your work to senior management.
• Strong collaborative skills and the ability to work with multiple internal and external groups
• Team player/mentality
• Flexible, able to pivot in real-time given fast-paced, changing environment.
• Detail-oriented and organized with strong follow-through.

The annual base salary range for this position is between $88,000 and $133,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights