Manager, PR & Global Brand Communications

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Manager of PR & Global Brand Communications will join a dynamic team that supports Mattel’s products and campaigns with best-in-class communications strategies that create maximum value for the company. The position is located in El Segundo, California, and reports to the Director of Global Brands Communication. This position is responsible for creating and executing public relations campaigns in partnership with the Director, focused on the American Girl (AG) brand as well as supporting pan-Mattel programming across the year.

Working alongside the Director, the Manager will work closely with multiple cross-functional partners including marketing, design, AG retail and editorial, franchise, social and legal teams, plus licensors/licensees as appropriate.  This role will assist in creative and impactful storytelling to strengthen the brand's reputation among the public. This role will also work closely with, and occasionally lead, external agency partners in the implementation of publicity campaigns, as well as all the associated day-to-day activities utilizing internal and external resources in the development of materials; managing media relations and initiating strategies against marketing/brand objectives to generate positive brand/product publicity; planning for and overseeing any potential crisis management issues, and measuring effectiveness of communications of campaigns by analyzing and reporting results/findings.

What Your Impact Will Be: 

• Help drive all aspects of PR and communications campaigns in partnership with the Director. Collaborate and partner with cross-functional teams and, when appropriate, licensors/licensees to create, process, and approve materials and plans designed to communicate brand initiatives and generate publicity by leveraging press and other earned platforms.
• Create effective pitch points and develop messaging documents for key brand campaigns to support AG frontline associates (retail/customer service) as well as to brief/prep Brand executives to use as their platform for interviews and speaking opportunities.
• Support and serve as point of contact for external speaking opportunities and press extensions as appropriate.
• Draft executive social media posts related to Mattel products and programming.
• Successfully assist in managing complex, fast-moving and unexpected communications challenges.
• Facilitate and own media relations, including maintaining regular contact with trade, industry, business, entertainment, and consumer journalists, external experts, and influencers, and helping coordinate press moments for the company, including visits or events at AG retail stores as appropriate.
• Assist in creating forward-looking plans and handle various details around tentpole marketing programs, supporting partner management, internal partners, and external PR agencies.
• Develop materials using internal and external resources and consult on social media and influencer strategies designed to generate positive brand/product publicity.
• Measure the effectiveness of communications campaigns to gain insights around results, inform reporting of findings to brand teams, and implement learnings to future campaign strategies.

What We’re Looking For: 

• An interest and passion for purposeful impact in children’s lives around the world
• Bachelor’s Degree preferably in Journalism, Communications, Marketing or Public Relations
• Minimum of 7+ years of PR experience, preferably in an agency or in-house CPG company
• A solutions-oriented mindset with the ability to perform and complete tasks in partnership with the Global Brand Communications team and cross-functional partners in an efficient and high-quality manner
• Strong teamwork skills and flexibility to pivot quickly when necessary
• Strong writing, communication and presentation skills, as well as flawless editing skills with an attention to detail
• Highly organized, independent and detail-oriented with excellent follow up skills
• Ability to persuade, influence and articulate messaging to key opinion leaders across various mediums
• Candidate must have the ability to efficiently handle and time-manage multiple projects in a fast-paced environment and adapt to shifting priorities
• Demonstrate a strong interest and understanding of pop culture, social, traditional media and the toy industry

The annual base salary range for this position is between $112,000 and $140,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
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