Manager, US Marketing Activation - Portfolio Vehicles & Building Sets

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
The Vehicles and Building Sets Global Brand Team drives strategy and execution for two of Mattel’s most exciting categories and the NAD Marketing Activation team leads execution of the global brand strategy in the world’s largest toy market. This team is the central hub to growth in the US, which includes interacting with many cross-functional teams, overseeing the US P&L, line selecting key items to drive business growth, collaborating on media recommendations, and driving the go-to-market strategy for the US. The Marketing Manager has an essential role in driving the US business for Vehicles & Building Sets in the segments of their responsibility. They need to provide leadership on marketing, business operations, and customer management activities for the brands and product line to achieve financial growth and profit targets. A deep understanding of our consumers, business dynamics, and the most effective marketing levers will be key to driving some of the most strategic segments within the Vehicles and Building Sets categories.

The Opportunity: 

We’re looking for a Marketing Manager to drive two very exciting and strategically important areas in the world of Vehicles & Building Sets. The role will report to the Director of NAD Marketing Activation.

• Portfolio Vehicles: Consisting of two owned IP brands with over 150 years of heritage between them, Matchbox and Thomas and Friends, as well as one of Mattel’s most successful licensing partnerships, Disney-Pixar Cars.  All three brands have major relaunch and/or content milestones in 2026 and 2027.
• Building Sets: Consisting of two separate and distinct brands, Mega Bloks, a cherished heritage brand in the IPS space and Mattel Brick Shop, an exciting new brand for adult fans which is expanding rapidly.

What Your Impact Will Be: 

• Manage day-to-day marketing activities, including insights collection and synthesis of performance of brands & products
• Deliver item-level forecasting, tracking, and performance roll-ups to impact marketing strategy and financial planning
• Drive promotional plan and execution by brand and across customers
• Develop your brands by activating key marketing programs in the US market
• Drive the development of US-specific product executions or bundles in collaboration with Toy Marketing for specific priority Retailers, managing P&L and full strategy.
• Manage and coordinate special Marketing Initiatives and events to support strategic priorities
• Drive marketing execution by leading a cross-functional team inclusive of Sales, Toy and Brand Marketing, Omnichannel Retail Marketing, etc. 

What We’re Looking For:

• Minimum 8 years’ experience (6 with MBA) in consumer or brand marketing
• Exceptional storytelling and presentation skills – you know how to sell a vision and back it with data and strategic insights
• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, attention to details, time management and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present actionable insights to leadership and business executives.
• One team mentality and culture builder
• Bachelors degree in marketing, business or related field; MBA preferred

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy