Sr Global Brand Marketing Associate (Product Marketing)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Want to help drive the #1 Selling Toy in the World?

An iconic brand for over 50 years, Hot Wheels partners with everyone from world class auto manufacturers, to the top entertainment franchises, to global gaming powerhouses, to the hottest car culture icons. 

The Opportunity: 

How can you join the team?

Hot Wheels is hiring a Senior Global Brand Marketing Associate to work on the Global Brand Team (GBT).  The GBT is responsible for the global brand strategy as well as development of the global product line and marketing assets. The larger team is broken out into several smaller teams by product category. This role will be focused on the Hot Wheels Adult portfolio. The Senior Global Brand Marketing Associate will work alongside the Hot Wheels Adult Marketing Manager, primarily focused on product development, marketing asset creation and will work closely with our Mattel Creations team on product launches.

What Your Impact Will Be: 

• Work in collaboration with the Marketing Manager to manage the product portfolio & marketing activations
• Under the leadership of the Marketing Manager, work closely with cross-functional partners (product design, packaging, development etc.) to help develop the product line, focusing primarily on maintaining development schedules and cost targets.
• Partner with the Mattel Creations team on product launches, briefs, assets and reporting.     
• Assist with planning for global marketing assets including social content, eComm assets, CRM programs etc.
• Monitor key trends, brands and competitors’ performance in all markets
• Contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups
• Assist with the development of presentation materials for key partner meetings and internal meetings.
• Support global business reporting and analysis.
• Support with creation of line documentation (line lists, merchandising outlines etc.) as assigned.
• Manage product samples requests.

What We’re Looking For: 

• Bachelor's degree in Marketing/Business/Communications or related
• Minimum of 3 years relevant work experience
• Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels
• Excellent written and verbal communication skills
• Must be comfortable presenting to large audiences 
• Demonstrated leadership, project management and strategic thinking skills
• Ability to handle a high volume of work while maintaining accuracy and attention to detail
• Strong time management, planning and project execution skills
• Computer proficiency: MS Excel, Word, Outlook, PowerPoint
• Interest/background in automotive culture, pop culture, entertainment a plus

The annual base salary range for this position is between $88,000 and $110,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights