Analyst Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Marketing Analyst supports the LATAM Vehicles marketing team in managing the regional portfolio of Matchbox, Disney·Pixar Cars, and Thomas & Friends.

This role provides analytical, operational, and executional support to ensure effective brand management, portfolio planning, and consistent go-to-market strategies implementation.

Key responsibilities include supporting portfolio planning with accurate product information, pricing for new launches, POS tracking, product lifecycle management, and coordination of marketing materials across multiple touchpoints.

The role requires strong analytical capability, attention to detail, and collaboration with cross-functional, regional and global teams to ensure strategic alignment and operational excellence.

What Your Impact Will Be:

• Business Support: Assist in the execution of brand and business strategies across LATAM markets, ensuring alignment with regional goals and category priorities.
• Market & Competitive Analysis: Compile and analyze market trends, consumer insights, and competitor activity to support portfolio and pricing decisions.
• Brand & Product Operations: Manage SKU lifecycle processes, including item setup, portfolio tracking, assortment management, price lists, and discontinuations.
• Go-to-Market Coordination: Oversee GTM planning across new product launches, campaign timelines, and commercial priorities, ensuring strategic alignment and execution readiness across digital, PR, retail media, and e-commerce channels. Coordinate cross-functional stakeholders and manage the approval flow and distribution of product and marketing assets with internal and external partners.
• Licensing & Local Activations: Collaborate with licensors and local teams to ensure brand alignment in activations, promotions, and content adaptation.
• Performance Tracking: Monitor and consolidate business KPIs (Gross Sales, POS, Sell-Through, Market Share), ensuring timely reporting and data accuracy.
• Cross-functional Collaboration: Coordinate with the Global Brand & Product teams to share market feedback, product insights, and performance updates; support the adaptation of global strategies to regional needs. Maintain close communication with Sales, Trade, Demand Planning, and Finance to support business planning and execution.

What We’re Looking For

• Bachelor's Degree Bachelor’s degree in Marketing, Business Administration, or related field.
• 1-2 years Previous experience in brand management, consumer goods, retail, or entertainment industries is preferred.
• Experience in multinational or regional environments is a plus.
• Growth Mindset: Curiosity, continuous learning, adaptability, and resilience in the face of challenges.
• Analytical & Strategic Thinking: Strong numerical and analytical skills with the ability to generate insights and propose innovative solutions.
• Problem-Solving Orientation: Out-of-the-box thinking to address both explicit and implicit business challenges.
• Holistic Business Understanding: Ability to connect brand, product, financial, and operational perspectives.
• Technical Proficiency: Advanced Excel and PowerPoint skills; knowledge of Anaplan (LPT), Circana and Tableau is a plus.
• Collaboration & Communication: Effective teamwork and interpersonal skills to work with cross-functional and multicultural stakeholders.

Languages: Native Spanish and advanced English required

What It’s Like To Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
   

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.