Marketing Manager (Contract 18-24 Months)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Join a powerhouse marketing team at the helm of some of the world’s most beloved and iconic brands! As the Marketing Manager for the Dolls business, you will take charge of the legendary Barbie brand and other fan-favorite Mattel IPs like Monster High, Polly Pocket, and a stellar roster of licensed properties including top-tier names like Disney, Universal, and Warner Brothers. Our dynamic Commercial Marketing team brings global brand strategies to life, adapting them for the Canadian market. You’ll lead everything from overseeing the Brand P&L, marketing campaigns, customer strategies, and channel segmentation to making crucial decisions on line selection and pricing.

This is an opportunity to make a massive impact! You'll lead the charge in driving financial growth and profitability, using your deep understanding of the consumer, market trends, and the power of strategic marketing to propel these legendary brands into the future.

The Opportunity: 

Step into the driver’s seat of Mattel’s Dolls portfolio reporting directly to the Head of Marketing. You’ll act as a Business Unit lead, guiding cross-functional teams and steering key meetings across departments. As media consumption evolves and marketing strategies shift, this position offers a unique, fast-paced environment perfect for a marketing visionary who thrives on adaptation and innovation.

We’re seeking a leader passionate about commercialization — someone who excels in managing daily operations and transforming insights into actionable, high-impact strategies. You’ll collaborate with teams across the business and lead external presentations to retail buyers leveraging analytical and communication skills. In this role, you’ll spearhead key campaigns, strengthen licensor partnerships, and collaborations.

Are you ready to lead the next chapter of these iconic brands? We want someone who isn’t just passionate about marketing — but someone who is eager to shape the future of Mattel’s most beloved products.

This role has 2 direct reports - an Associate Marketing Manager, Portfolio Dolls & Marketing Analyst, Barbie.

What Your Impact Will Be: 

• Build and drive brand strategy across the portfolio for Canada market
• Coach, mentor, and develop a high-performing team of two direct reports, fostering professional growth and building a culture of collaboration and excellence
• Lead day-to-day marketing activities, synthesize insights to drive action and analyze performance or brand/products
• Monitor forecasting, tracking, and performance roll-ups to impact marketing strategy
• Drive promotional plan and execution by brand and across customers
• Develop your brands by activating key marketing programs in the Canada market
• Drive marketing execution by leading a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, Integrated Media Communications, etc.
• Manage annual budgets for media and non-media activities

What We’re Looking For: 

• Minimum 8 years’ experience (6 with MBA) in consumer or brand marketing
• Advanced understanding of standard marketing techniques and retail business environment
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, attention to details, time management, project management, and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present actionable insights to leadership, sales team, external partners and customers
• People management experience preferred
• Bachelors degree in marketing, business or related field; MBA preferred

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights