Sr Marketing Associate - Games & Construction (Contract)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Marketing Department in Canada is responsible for localization and commercialization of the global marketing priorities to suit the specific needs of Canadian consumers and retailers. Our Marketing team is responsible for adapting strategic and commercially viable marketing programs from globally developed strategies, and contributing to retail executions for all of the brands in the Mattel portfolio (i.e. Barbie, Hot Wheels, Fisher-Price).  The Marketing team is the engine for Mattel Canada, acting as business managers, with responsibility for delivering business results through pricing, line selection, marketing communications, media investments and close partnership with all stakeholders in the business.  In this team, you can expect to have a dynamic, fast paced, and nimble role where you have true accountability and team collaboration.

The Opportunity: 

The Senior Marketing Associate is the steward for the brand and business, responsible for executing adapted strategic and commercially viable marketing programs and retail programs for the portfolio by collaborating closely with sales, trade marketing, our global marketing team and key external partners. You will stretch between executing item level detail and brand go-to-market strategies. In addition, you are empowered to identify opportunities to optimize sales and capture share, as well analyzing the competitive environment to assist in finding opportunities and identifying risks to maximize goals. 

What Your Impact Will Be: 

Primary responsibilities include:

• Assist in driving consumer demand at retail and throughout the organization by executing 360-degree marketing strategies and tactics that will ensure the achievement of corporate sales and profit goals.
• Assist in developing an annual marketing plan that will include:
  • Business review and market analysis
  • Recommendations of business objectives both qualitative/quantitative
  • Specific strategies and tactics to accomplish the objectives covering all aspects of the marketing mix
• Assist in driving brand growth (sales and profitability) through targeted product selection (forecasts and inventory), supported by detailed analysis of business elements such as: pricing, customer base and competition.
• Assist in managing brand P&L and monitor spending to ensure expenditures are within budget and profit objectives are met
• Assist in developing and monitoring sales forecasts or quotas on an on-going basis to assist in planning and manufacturing of product
• Understand trade needs and retail operations to aid in driving the business team to meet their objectives.  This will include consultation on special sales programs and competitive needs.
• Monitor effectiveness of sales and marketing programs in achieving objectives.
• Communicate with global team members, licensors and US contacts regularly.
• Interface with functional departments of the company to ensure brand objectives are met:
  • Sales, Finance, Licensing
  • Planning, Quality Control, Customer Service
  • Advertising, Promotion and Public Relations agencies and Merchandising Team
  • U.S. & Global counterparts/Marketing departments etc.
• Assist in facilitating innovative issue resolution.  This should include ensuring the support and cooperation of other company departments in Canada and the U.S., as well as external suppliers and advertising agencies, etc.

What We’re Looking For: 

Successful candidates have proven problem-solving and analytical skills with the ability to gain insights and develop recommendations.  You will be a creative thinker who can balance strategic thinking and executional impact with excellent planning, communication, presentation, and interpersonal skills. This is an opportunity for future development and progression to build a marketing career with the global leader of the Toy & Entertainment industry.

• Bachelor Degree in Business or Marketing, MBA an asset
• 2-3 years of brand marketing experience
• Detail oriented with excellent organizational and analytical skills
• Manage complex projects quickly and adeptly with your understanding of business priorities
• Multi-task with the ability to switch between strategic thinking and day to day administrative tasks
• High level of initiative, assertiveness and self-direction
• Strong presentation skills
• Build strong and sustainable business relationships internally and externally
• Experience with developing 360-degree marketing and media campaigns to deliver business results
• Excels in a team environment
• Proficient use of Microsoft Office Suite (Excel, Word, PowerPoint)

The requirements of this position may change from time to time in accordance with the changing conditions of the business. Therefore, Mattel requires the incumbent to be flexible and to assume any corresponding changes in responsibilities.

Employees interested in applying for this position must submit a resume along with a letter indicating the position that they are applying for within five (5) working days from posting date to Alex Stallone.

Mattel welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
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