Marketing Manager – Building Sets Global Brand Team

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Building Sets Global brand team is responsible for managing and growing an extensive portfolio of IP and licensed brands in the construction toy category. Our brands, blocks and bricks can be connected together to create a continuous system of play, one that grows with little ones right through to adulthood! We work with our design team in developing new products, we develop global marketing campaigns for our brands, all while factoring in the business management of managing the global P&L and ensuring our products meet our financial objectives. Marketing serves as the link between our other cross functional design and development partners, finance, our commercial teams and many others.

The Opportunity: 

The Manager of Global Brand Marketing for Building Sets will lead in the development, implementation, and management of strategic and tactical toy marketing programs, including but not limited to new product development, pricing, packaging, and creation of marketing materials to support global strategies in the building sets portfolio in order to achieve financial growth and profit targets.

This role will focus on the preschool portfolio, and more specifically the MEGA BLOKS brand.  

What Your Impact Will Be: 

• Manage day-to-day line development for brand segments with the cross-functional team to achieve goals and manage to key milestones while meeting margin and line rationalization targets
• Manage brand(s) to financial targets
• Utilize key competitive and consumer data as well as key stakeholder input to develop long-term planning outlines for brand
• Collaborate with key subsidiaries to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information
• Execute global brand-building activities and develop global marketing tools, with internal and external groups
• Communicate brand and marketing strategies with stakeholders and the cross-functional team
• Strategy and briefing of product marketing assets (Demand creation assets, deluxe assets for e-commerce, etc.)
• Develop and manage brand forecasts
• Build cross-functional relationships; manage and develop marketing talent
• Ensure consistency across the brand

What We’re Looking For: 

• Bachelor’s degree in marketing, business or related field
• Minimum 6 years experience in consumer or brand/product marketing
• Demonstrated strategic planning skills
• Prior product development experience required
• Thorough understanding of research methodologies and when they are used
• Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
• Prior leadership experience in marketing/brand management preferred
• Proven analytical and conceptual skills
• Strong skills presenting in front of large groups
• Excellent written/verbal, time management and quantitative/analytical skills
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Personal Attributes Required:

• Entrepreneurial mindset & self-starter
• Ability to drive change and results through influential leadership skills
• Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
• Demonstrated strong presentation skills with a persuasive nature
• Proven ability to effectively manage multiple projects in a dynamic environment
• Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy