Consumer Products Associate

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Contribute to the growth of Mattel's Consumer Products business across China & Export Markets by supporting the execution of licensing plans and the day-to-day coordination of an assigned portfolio of licensing partners operating under the regional agency model. Working closely with licensing agencies, internal stakeholders and external partners, this role helps deliver commercial objectives through effective portfolio coordination, product development, retail execution and partner support. The role is responsible for maintaining strong working relationships with agencies and licensees, coordinating operational activities across the licensing lifecycle, maintaining accurate commercial information, and providing operational and administrative support to the broader China & Export Markets CP team.

What Your Impact Will Be: 

• Support the execution of licensing plans across an assigned portfolio of licensing partners within China & Export Markets.
• Coordinate activities across the licensing lifecycle, including product development, approvals, product launches and ongoing partner support.
• Coordinate product development activities to ensure licensed products meet Mattel brand standards, consumer needs and commercial objectives.
• Build effective working relationships with assigned licensing agencies and licensees, supporting the day-to-day management of partner accounts.
• Prepare sales, royalty and portfolio reporting to support business reviews, forecasting and commercial decision-making.
• Partner with licensing agencies and licensees to coordinate product development milestones and retail launch activities.
• Work closely with Sales, Marketing, Franchise, Creative and Product Development teams to support successful commercial execution.
• Coordinate creative approval processes and ensure compliance with Mattel brand guidelines.
• Coordinate internal approvals, product submissions and cross-functional workflows to ensure timely delivery of key milestones.
• Collaborate with regional and global Consumer Products teams to ensure alignment with franchise priorities and licensing processes.

What We’re Looking For: 

• Marketing/Business degree or other relevant tertiary qualification.
• 3-5 years' experience in consumer products, licensing, FMCG, retail or another relevant commercial environment.
• Experience working with external partners, agencies, distributors or commercial customers.
• Understanding of licensing, brand management, product development or commercial operations.
• Strong organizational and project coordination skills with the ability to manage multiple priorities.
• Strong communication and relationship management skills.
• Experience working collaboratively across cross-functional teams.
• Experience within the consumer products, entertainment or licensing industry is advantageous.
• Strong coordination and project management capability.
• Comfortable working in a fast-paced, matrixed and multicultural environment.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy