EMEA Regional Licensing Associate (Softlines)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

Consumer Products organization are responsible for providing direction for the development and implementation of the licensing strategy for the Mattel brands, finding opportunities to grow our brands beyond the core toy spaces they are rooted in. You’ll be joining the EMEA Consumer Products team in as Regional Softlines Associate. Based out of our UK office, however with a flexible hybrid home/office working. You will report directly to the Manager, EMEA Consumer Products Regional Softlines Manager.

The Opportunity

You will manage key Soft-lines categories in line with global and regional brand & category priorities. You will manage the day-to-day licensing business relationships with key soft-lines partners, identify pitch and negotiate new business opportunities, and day to day liaison with internal & external stakeholders. Category leading and supporting for assigned categories, for EMEA. Categories include, but not limited to: Apparel, Home, Greetings, Gifting, Accessories and Health & Beauty.

What Your Impact Will Be:

• Act as category lead for assigned partners in the region
• Conduct quarterly business reviews and monthly track financial goals
• Research, identify and pitch category/brand opportunities to current & prospective clients
• Use data to provide insights on SL strategies to capture key market/categories trends
• Secure new licensing deals and negotiate renewals
• Negotiate deal terms and submit for legal drafting ensuring all relevant approvals have been gathered and all information required is present and correct
• Liaise with the legal team and licensee on contract drafting
• Work closely with the Product Development, Creative and Quality & Assurance teams on getting first-class products to market
• Work closely with Marketing, Digital, PR, teams to develop joint business plans.
• Implement marketing and promotional strategies in liaison with internal & external stakeholders
• Gather and share category best practice from across the EMEA region with local teams
• Help find innovative ways to grow the business
• Attend Trade Fairs or category-specific shows

What We’re Looking For:

• 2+ years and areas of experience in licensing or retail
• Degree in Marketing or business or similar or equivalent experience
• Personable, enthusiastic, and confident, able to build good relationships
• Must have passion for product development, a creative eye
• Demonstrate awareness of current market trends and an interest in consumer products
• Must be commercially aware
• Effective negotiation and good presentation skills
• Excellent organization and communication, with a strong attention to detail
• Excellent project management skills.
• Good numeracy skills.
• Strong ability to multi-task.
• Ability to work well under pressure and meet deadlines
• Team player, flexible, pro-active, and self-motivated with the desire to help drive the business forward

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.